One of the most successful businesses in the world of construction is the Real Estate industry. This industry covers many aspects of property, including developing, leasing, appraisal, marketing, and management of commercial, residential, agricultural, and industrial properties. Like any other industry, it fluctuates depending on the economy; still, amid all the uncertainty of the past year, it has remained consistent since people are constantly in need of homes, businesses, and commercial spaces.
Real Estate has long been a core economic sector and investment choice in the MENA. Realizing its importance in shaping economies, acting as a catalyst for growth, and diversifying the economy, many governments champion real estate development projects and establish ambitious mega-cities and urban developments.
MENA countries have established many major real estate projects in many of their capital cities, including Riyadh, Dubai, and Cairo; there is a growing pressure owing to an increase in supply. Cost-conscious residents have a wide range of projects to choose from, forcing developers to increase incentives and exert more efforts to secure customers.
Decades ago, newspaper ads, television ads, and billboards would have been the dominant marketing channels to promote a company’s real estate project; now, companies have to look for other media channels as customers spend more and more time online. Faced with the challenge of raising brand awareness, driving interest in their properties, generating more qualified leads, and increasing sales, real estate companies have looked towards digital and native advertising to reach potential customers.
So Why Use Native Advertising?
Offers non-disruptive experience, native ads are better received by the target audience.
Enables you to raise your brand awareness and influence users at a subconscious level to see your native ads as part of their experience of consuming relevant content.
Enables you to reach mobile users more easily.
Offer top-notch targeting capabilities. Now, you can target your audience based on their browsing and reading interests by targeting specific publishers in the MENA, geographical location (country and city), devices (desktop, android, or iOS), and ISP (internet service providers).
Provide a variety of native ads format that enables you to reach out to various audience segments including recommendation ads, inline ads, and video ads.
Offer multiple payment models, including CPC (cost per click), CPM (cost per thousand views), CPV (cost per video view), and CPA (cost per action).
How can you run a successful Real Estate ad campaign?
Research your competitors before launching your campaign to get inspired and create your unique marketing angle.
Feature people in your images. This trick increases your brand familiarity, purchases, and recommendations, especially to mobile users. Use interesting, high-quality images to attract your audience.
Use your logo in your ad; this can increase fixation by 25%.
Use high-quality video content that is 15 seconds long; this can increase purchase intent.
Avoid using clickbait captions as consumers can tell when they are misled.
Mention any offers or promotions in your title.
Ensure that your CTA (call to action) is clear.
Create easy-to-navigate landing pages with easy signup steps.
Make sure your ads are always mobile-friendly.
Segment your audience and run different campaigns for each group that shares the same location and interest.
Target premium publishers in the country you are targeting to maximize your exposure and increase the chances of landing quality leads.
A/B test various ad images and titles to assess which combination engages people more.
If you are trying to market your real estate project, we do suggest you explore the world of native advertising. The Real Estate industry is one of the most booming industries on the Speakol network. Real Estate ads have been displayed more than 240 million times, securing over 1.1 million clicks. With a reasonable CPL, our customers have secured thousands of qualified leads, which significantly increased their sales and maximized their profits.
Now is the time to try native advertising.